What We Do
Maxwell Labs is a startup studio. Our focus is taking ideas, products, or inventions from 0 to 1 - from a concept to a business.
We are a passionate team of inventors, builders, marketers, and creatives based in Austin TX.
We choose to pursue a project based on 3 things - it is something that interests us, we believe it can be successful, and it helps the world in a positive way.
We Are lifelong learners. We ship. We Figure it out and make it Happen.
Our System
We start with broad ideas and markets that interest us and then we dig in to try and discover product improvements or business model innovations that can add significant value. We research and build quickly in order to test our assumptions and get to something that people actually want - "Product Market Fit". We try to work with the best inventors, developers, designers, marketers, and engineers in the world as part of the this early process.
We launch early with real customers as quickly as possible. And then iterate and improve.
When we find a product that is working we hire a team and start scaling.
We are currently working at growing Go Local nation wide.
Annual Demo Day
We like to put on a demo day during SXSW every year to show the world what we have been working on during the previous year. This is a chance for investors, journalists, and friends to have a first hand look at our work, meet the team, and celebrate with us afterwards.
philosophy
We believe technical innovation is the most important ingredient for improving society. We aim to understand and get better at the process of innovation through continual practice. We are lifelong students and our aim is to create products, services, and inventions that improve people's lives and make the world a better place.